Communication Matrix, Press Office
INRE was founded in 1998 by like-minded partners. Among the areas of activity to date: Architecture, interior design, lounge garden style landscape, creation of author's furniture. The studio performs the whole complex of works from project creation and construction to post-service of the object. INRE works combine a distinct author's handwriting, powerful energy and serious elaboration of technical details.
It was interesting for us to take part in forming and promoting the image of the design studio, which is distinguished by maximum immersion in the context of the project and the place, depth of details, when everything in the project is filled with meaning.
We started co-operation with INRE in spring 2021. We had the task to implement the marketing plan developed within the framework of the service ‘Communication Policy’ in order to form the image of the studio, as well as to collect and structure the archive of the studio and realised projects for the initial period of work: introducing the designers and their projects to the relevant media.
As part of the ‘Press Office’ service, we manage all communications with the media, control information about the office and their projects in the info-field through publications in the media, comments in articles, participation in competitions and events.
As a result of joint work with the client, we went through the stage of assembling the archive on the bureau: forming a press brief, interviews and gathering information on projects, interviews with the bureau's partners for insight.
After the press archive was fully assembled, we worked on publishing the projects in relevant media. Publications in such media as AD Magazine, Interior + Design, Salon (including printed version), Moscvich Mag, RBC Real Estate, Idei Vashego Doma.
In addition to working with the media, emphasis was placed on Russian and international competitions in the field of architecture and interior design: Interior + Design, Frame Awards, International Property Awards, Best House, Premium Living. In the Best Interior Festival competition we took silver place in the nomination ‘Realised residential interior, private house up to 250 sq m’ with the GL Residence project.
We plan to continue co-operation within the Press Office service, to shape and strengthen the image of the studio. Take part in the redesign of the company's website and the opening of the flagship showroom at Rassvet.
