About Us
Plan the Best. Strategies and Marketing Communications is a team of experts in marketing communications and branding. Since 2010, we have been creating strong brands, effective strategies, and successfully growing our clients’ business. Areas of activity: strategic products, PR and communications, performance-marketing, and educational projects for the creative industries.
People come to us when they need to create a brand from scratch or improve a business model. We also offer creative concepts and solutions. We are trusted, so most of our contracts are long-term. We understand our clients' business, treat it as our own, and grow it together. Over the years, we have developed our own method of business development through communication tools. Based on our method, we have created business intensives – Design. Business, Design. Marketing, and Design. Personal Brand for business owners in the creative industries.
Старт
агентства
Консалтинговое агентство №1для креативных индустрий
- 2010
- 2013
- 2018
- 2022
- 2025
Team
Founder and the face of Plan the Best. 15 years of experience running her own business allows her to speak with entrepreneurs in the same language.
Previous achievements include the “Brand of the Year” award for her work on the World Class brand.
At the company, she is responsible for strategic products for business development — from idea creation to scaling and preparing the business for sale. Over 300 companies and business owners in personal consulting.
Organizational consultant.
Sociologist, Master of Organizational Consulting with a diploma from the University of Manchester and Shaninka (Moscow School of Social and Economic Sciences). Certified ICF coach.
Lecturer at RANEPA, author of educational programs for Universal University (MARCH Architectural School), HSE University, and educational platforms Skillbox and SoftCulture.
Partner.
Her unique professional experience, combining managing an event agency and working on the client side, allows her to deeply understand client needs.
For her, client service is not just prompt answers to questions, but proactive partnership. She structures work so that the client feels complete confidence and can literally “sleep well at night,” knowing that all project details are under vigilant control.
She has a gift for finding the perfect balance. A master of a systematic approach even in multitasking environments, she creates clear and effective processes.
Her colleagues value her for her inexhaustible optimism, sincere support, and attention to detail.
He was at the origins of the company’s founding. A lawyer by education, which helps him solve business challenges in design and digital competently and with care. Despite external restrictions, he effectively manages digital tools and achieves the goals set by clients.
Business consultant in strategic management and development, mentor to business owners and teams in situations of change, business tracker. Co-author of training programs on business development and building personal trajectories, lecturer at Universal University, HSE University, SoftCulture. More than 15 years of managing personal change for business development. Since 2016 — collaboration and consulting with representatives of creative industries. Previously: worked in the department of entrepreneurial programs at the Moscow School of Management Skolkovo.
Over 20 years in PR for creative industries: from leading fashion magazines to the "Respublika" retail chain and the "2x2" TV channel. Eight years ago, she purposefully focused on PR in architecture, implementing the communications methodology developed at Plan the Best that links PR and GR with business development, aimed at clear differentiation from competitors and lead generation.
Co-author of the course "Marketing Communications 360 in Architecture."
Lecturer at Universal University, MARCH Architectural School, and the Skillbox educational platform.
Columnist for Forbes, author of materials for Vedomosti, etc.
