PRO TRENER

Task: 

To develop a brand platform and corporate identity, marketing and PR strategy for a new direction in the fitness business - a personal training studio operating in the highest price segment. 

What was the inspiration: 

The development of the brand platform involved a lot of research work, study of Western experience, and a deep dive into the topics of the fitness market. The brand name was initially proposed by the Client. During the research it became clear that the brand platform was based on three main definitions: professionalism, privacy, and result. 

Result: 

Market launch of a new fitness format for Russia: a personal training studio without club membership. During 7 years of work we increased the client base up to 10,000 followers, including Russian show business stars and members of the Forbes 50 list. We have developed a new line of business - international fitness tourism and have taken a leading position in it. Currently there are 4 studios in Russia and the story continues. PRO TRENER studios have been our regular clients from the moment of their foundation to the present day.