Wowhaus architectural bureau, Pro Trener personal training studio



In summer 2014, our agency in consortium with Wowhaus, Pro Trener, Rusland SP Group of Companies and OK!Research, i.e. architects, urbanists, sociologists, sports experts and economists, took part in the work on the concept of Luzhnetskaya embankment improvement. The project consisted of several stages: a sociological study of the quantitative and qualitative characteristics of the existing territory and the Luzhniki audience, analysis of similar parks, development of scenarios of behaviour when the embankment's functionality changes, an architectural concept for the improvement and development of an economic model that would ensure the project's payback in the future.

As part of the work, we were engaged in programme content and sociological substantiation of the concept, which will help develop Luzhniki as a park meeting modern standards and designed for active recreation and outdoor sports. The concept is planned to be implemented in time for the 2018 FIFA World Cup, which will be held in Russia's heart of sports - the Luzhniki sports complex.

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