PRO TRENER

Objective: Since the creation of the Pro Trener network of personal training studios in 2011 until September 2019, for almost 9 years we have been the unified press centre of the Pro Trener brand. All communications with the media, selves and participation in events; all stages of the formation of the information field around the brand were realised by our agency. We promoted the brand from 0 to 500 publications per year, participated in the largest marathons in Moscow, organised trips to IronMan and other international events. We sent Selebs on fitness tours all over the world. We created a special project ‘The Choice is Made’, thanks to which Maxim Vitorgan, Sergey Mazaev, Victoria Isakova achieved high fitness results. 

What inspired us: We believed in the power of the product, improved it together with the client, and proudly carried to the media the advantages of the Pro Trener approach: the result is guaranteed. 

Result: The launch of a new fitness format for Russia: a personal training studio without a club membership. During 7 years of work we increased our client base to 10,000 followers, including Russian show business stars and Forbes 50 list members. We have developed a new line of business - international fitness tourism and have taken a leading position in it. During the period of cooperation, we have published more than 500 unique publications in leading business and glossy media, launched a special project ‘The Choice is Made’ (coverage of more than 2,000,000 in 2017), more than 100 celebrities have tried the brand's services and remained in the ranks of fans.