MOSCOW CITY

Moscow City is the largest business and cultural centre of the capital, which unites office complexes, retail spaces, hotels and much more. The heterogeneity of the complex and its scale made it necessary to create a unified communication style of the centre, as well as to build a new reputation of the City - not only a business but also a cultural centre.

The task: to establish communication within the City, to create a new information image and broadcast it into the media space, to initiate publications in the media, GR-resources in particular.

What was the inspiration: Moscow-City is called ‘a city within a city’ and it offers a wide range of services and opportunities that are not limited to the functions of a business centre: there are educational and entertainment centres, sports clubs and wellness, residential premises and retail space. Therefore, it was important to show how great the possibilities of Moscow City are and how much the ‘small capital’ can offer its guests.

Result: communication links were established within the towers of the complex, an interview with the president of the management company PJSC ‘Moscow City’ was organised for the mayor's portal mos.ru, as well as coverage of the main news events of the complex by the Moscow News Service. We organised information support for the opening of the skating rink in the OKO skyscraper, resulting in more than 60 publications in leading media outlets such as Moscow 24, Russia Today and Interfax.