MARSH LAB
Project production and PR support for co-design projects in Makhachkala, student architectural landing in Kazan, urban environment design in Satka.
Task: to gather and establish systematic work of all participants of the process: architects-tutors, students, mass media and the general public. The agency's tasks included announcing the events in the international architectural community, covering the activities of MARSH Lab as the stages of work were carried out by PR and SMM-communications.
What inspired us: the high status of the Russian organisers and the participation of international architects inspired us to make these projects at the highest level. The team is very important, in the projects with Marsh Lab we coincided in values and we are still friends.
Solution: Extensive publicity for the projects allowed us to collect more than 500 project applications (geography of participants - from Africa to Japan and South America). During a year of work on the project, about 350 publications were produced, and a press tour of 20 journalists, including the editor-in-chief and founder of archdaily.com, was organised to Makhachkala to participate in a workshop with the finalists.
