Design yourself: marketing

During the intensive we will work through the basic mechanics of building a strong architectural brand (positioning, PR, digital channels, including a website on Tilda), pump up presentation and sales skills, talk about service and negotiation techniques. In the finals, participants will defend their brand development strategy in front of an expert jury. The Intensive provides an opportunity to get the latest and most relevant marketing knowledge needed when doing business in architecture. Valuable and important speakers in today's business agenda are invited as lecturers. All of them support and recognise the importance of marketing education for architects. Topics: Basics of building a brand of an architectural firm and a map for building external and internal communications; Presentation: basics and techniques; Service and sales; Marketing channels: basis, setup, priorities. For whom: architects, designers, heads of offices, communication specialists of companies engaged in architectural or related activities