PIK-Academy (PIK Group)

Tasks: Launching PIK-Academy accounts in social networks; Ensuring the flow of internship applications from young graduates of architectural and construction universities; Increasing the recognition of PIK Group in the regional market in the field of architectural design.


Result: Creation and launch of PIK-Academy pages (internship programme in the PIK Design Bureau for students and young specialists with further employment on a remote basis) in FB, VK, Instagram. Implementation of content policy, development of exclusive layouts for posts in social networks. Setting up analytics on landing-page. With the help of content, promotional videos and targeted advertising, more than 500 applications were generated for the first two internship streams of PIK-Academy, as well as increased brand awareness among the target audience.