Libraries of the Moscow region
Development of corporate identity
Task:
Development of corporate identity, its conceptual content.
What was the inspiration:
‘Libraries of the Moscow region. Reboot’ is a very interesting and ambitious project. The logo we created for the Moscow region libraries is at once an open book, a perspective of bookshelves, and the letters ‘M’ and ‘O’ encrypted to identify the libraries of the Moscow region. And the famous Cat Scientist became a kind of ‘guide’ to the libraries.
Result:
A total of 45 applications from 12 cities of Russia were submitted within the first stage. Our project was shortlisted out of 8 finalists and was highly appreciated by the jury, which included Mikhail Khaikin, the chief architect of the Moscow region, and Sergey Choban, a partner of the Speech architectural bureau.
