Tsvet Divanov

Objective: Attract customers, increase brand awareness, stimulate sales through targeted advertising


Result: During a year of cooperation, the number of online and offline sales through social networks increased, and the level of brand awareness in Moscow and the regions increased.
We developed several different ad concepts to promote the client's promotions. Advertising campaigns were launched for different audiences - customers who had already interacted with the brand and new customers unfamiliar with the brand. To increase awareness we also ran campaigns with videos from the production and crash test of sofas, thus we managed to attract new audience and tell about the brand.
In the course of our work, we also conducted research into audience behaviour in Moscow and the regions, which showed us the high cost per click in the regions and unfamiliarity with the brand.
The constant increase in reach with a slight decrease in CTR is evidence of the high quality of the advertising campaigns and the quality of the audience itself, which is capable of buying.