RIVALLI

RIVALLI furniture factory - new standards in the production of upholstered furniture for sleep and rest. The first company in Russia to set up a full cycle of sofa production using cover technology. The leading player in the upholstered furniture market offers a new standard of production - sofas and beds on a metal frame.

Task: Rebranding. Development of a unique name for the company to enter the foreign market and participate in international exhibitions. To offer the customer a unique name, keeping continuity with the previous name. Define the company's positioning in the market, its mission and vision. Develop a logo and corporate identity.

Result: All requests and wishes of the client were taken into account. The rebranding of the company was successfully carried out. In-depth research and analytical work on the project allowed to focus the positioning, leveraging the key advantages of the factory to enter the foreign market.

Having proposed several variants of the name, the most appropriate and consonant with the previous one was finally chosen. The new corporate identity is focused on the B2B segment. The agency's design team was inspired by honed corporate trends and fresh trends in creative solutions.