Pro Trener Personal Training Studio
Digital strategy development
PRO TRENER is the first personal training studio in Russia without club membership that offers its clients professional training and guaranteed results.
Objective: To develop a digital strategy, collect statistics on channels for the previous year and provide recommendations on development for 12 months, increase brand awareness, engage and expand the audience, consolidate and increase the level of brand loyalty.
Result: Up-to-date statistics on social networks were collected, recommendations on positioning and promotion were developed, content matrix was updated, content policy, target advertising policy, visual concept, work regulations were updated.