ICON SUIT

Icon Suit is a brand of men's suits made to measure by hand. 
Positioning: luxury category. 

Task:   
- Maintaining and promoting social media accounts.  
- Increase the number of conversions to the site, support sales.   

Tools:  
- Development of a unified promotion strategy for all digital tools
- Creating and maintaining a content plan
- Development of visual design concept, branding and community design
- Support of partnership programmes with brands relevant in terms of positioning and audience
- Implementation of advertising campaigns in social networks aimed at increasing brand awareness and visits to the company's website
- Managing targeted and contextual advertising in social networks, forecasting contextual advertising budget and its optimisation

Result:  
- Provided audience growth of 25% in six months.  
- Direct traffic to the site increased by 50%.  
- Coverage of the audience for a year more than 50 000 people.