BIKE POINT

Objectives: to develop the image of the new Bike Point cycling studio, to emphasise the connection with the creator of this studio (Pro Trener brand), without losing the individuality of the new corporate design.


Result: in 4 months we prepared the new product for market launch - we created a corporate identity, developed a brand platform and positioning, connected digital tools (website, social networks) and launched an advertising campaign on the Internet. The result was a high-profile start to the project: in the first few months of operation, the studio was already attracting full halls (sales of clip cards for group and personal training sessions were secured), and also firmly established itself in the segment of Russian cycle studios.