BODY BALANCE

Task: to develop a new logo and corporate identity for Body Balance fitness studio. The previous logo did not satisfy the client, did not emphasise his individuality, looked dull, did not distinguish the studio against the background of competitors and did not refer to the premiumity of the brand. The design in which the logo was developed influenced the formation of the new corporate identity of the studio as a whole and filled it with new content. Our task was also to create the image of advertising materials, souvenirs, branded clothing in a new way to emphasise the uniformity and general orientation of the studio's work.


What was the inspiration: Body Balance is a young but modern fitness studio, the main advantage of which was a new type of fitness - fitness in TFM-capsules, i.e. in heat cabins. We took the metaphor of heat as a base and this influenced the choice of the main palette, character and image of the new design.

Solution: we made the logo in line with fashion trends: modern, laconic, stylish. It emphasises the status of the brand and refers to its exclusivity. Colour solutions: red, white and black, where red is the main colour in the overall palette. These colours in the above-mentioned combination look good on any advertising media. Red - the most winning, eye-catching and memorable colour from the point of view of advertising, because it immediately attracts attention, sets up for determination and encourages action. In this case, a fashionable, juicy shade is used, not aggressive scarlet, but not conservative bard. The emphasis is on the word body.

In addition to the main version of the logo, there is an additional horizontal version. It can be used both in souvenir products (e.g. a pen) and in corporate clothing (e.g. a sleeve cuff).

The additional graphic element is dry brush strokes. Great for accents and also rhymes with the graphic part of the logo. It can be used, for example, as bullet points. This technique can be used for headings in advertising products or individual elements in text, such as a numbered list.