Objective: to restyle the club's image to attract new audiences and implement it as soon as possible into the existing marketing strategy. Implementation deadline - September-November 2015.
Inspiration: the premium segment in which the club operates dictates its own stylistic peculiarities. When creating new images, we were inspired by images from the fashion industry and the client's wish to give the club more glitz and glamour.
The result: we depicted clouds in the form of modern graphic elements, thus attracting a high-quality and fashionable audience. We conducted an image shoot to create a unique image of the club with the slogan ‘Be among the best’. Gathered unique ‘opinion leaders’ among fitness and sports, actors and businessmen. Developed an effective media plan with a variety of marketing tools for full advertising coverage.
