Services

1

Продвижение и коммуникации архитектурного бюро

Онлайн-курс на платформе Skillbox!

Вместе с нами на реальных кейсах и благодаря многолетней экспертизе агентства в развитии бизнеса, вы научитесь: формировать свой бренд, отстраиваться от конкурентов, управлять своими digital-ресурсами, искать лояльных и новых клиентов, работать с PR-каналами.

https://skillbox.ru/course/communication-and-promotion-in-architecture/?fbclid=IwAR1a9ovlT0RyvbiMFy6QHvVMOXICbo5uQyZj3w8WN42flXVO1obQ07T12e0

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Личный трек. Как построить карьеру в архитектуре

Онлайн-воркшоп, на котором вы сможете смоделировать собственную карьерную траекторию или индивидуальный образовательный маршрут с помощью наставников — архитекторов и экспертов по карьерным стратегиям.

В программе воркшопа сочетаются традиционные лекции, консультации с экспертами, работа в группах и встречи с наставниками. https://softculture.cc/courses/architects/career-track?fbclid=IwAR1sjBbpFKxxDU2OlQ9Pyq6lkZD20YpEXAj77wmq1UpsI8ieQVwCvOUm_mo

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Business Modeling

Basic directions of activity for business development according to the Business Model Canvas by Alexander Osterwalder and Yves Pigneur. Creating a 5-year plan and identification of areas of development.
Brand Core brand platform is the basis for building a strong company. Slogan, mission, vision, positioning, and brand values.
A Roadmap For All Communications communication strategy. A starting document for operational communications activity. Target audiences, key communication channels. The tone of the communication. A road map of events, preparing a list of media and key messages. Fact sheets on the company and speakers. Content policy for social networks.

4

Public Relations

Since 2010, we have secured more than 150,000 publications for our clients in leading media, TV, radio, and the blogosphere. We know all the journalists, work with the best of them, and guarantee active presence of your company in the information field.

5

Тренинг по публичным выступлениям

Основы мастерства публичного выступления и базовые инструменты спикера. Умение емко и коротко рассказать о себе и своем бизнесе на любую аудиторию.
Техника речи, образ, невербальная коммуникация, психология публичного выступления, раскрепощение, прикладные актерские техники, эмоциональный интеллект.

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Brand Platforma

Brand Core is the basis for building a strong company. Slogan, mission, vision, positioning, and brand values.

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Visual Communications

Our innovative visual communication solutions help increase brand presence. We help our customers strengthen their brand reputation through visual solutions, and thus ensure a return on their investment.

8

Медиатренинги

Тренинги нацеленные на развитие и улучшение коммуникационных и презентационных навыков первых лиц компаний, менеджеров по развитию, специалистов по работе с клиентами и персоналом.
Индивидуальная настройка тренинга позволяет настроиться как к стандартным вопросам, так и к кризисным ситуациям.

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Communication strategy

A Roadmap For All Communications. A starting document for operational communications activity. Target audiences, key communication channels. The tone of the communication. A road map of events, preparing a list of media and key messages. Fact sheets on the company and speakers. Content policy for social networks.

10

Проектируй: Личный бренд. Интенсив

На образовательных встречах по проектированию персонального бренда узнаете все аспекты работы над своим брендом: от психологии и практики публичных выступлений до настройки страниц в соцсетях. Научим определять свою тональность для общения с разными аудиториями, создавать “цепляющий” контент и пользоваться самыми современными digital-инструментами, которые помогут найти свою нишу в медиапространстве.

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Проектируй: Бизнес. Интенсив

Архитектору нужно уметь делать бизнес! На занятиях по проектированию бизнеса слушателям расскажут о финансовых и экономических аспектах архитектурного бизнеса, научат строить управленческую и бизнес-модели, объяснят, что такое персональная эффективность и как мотивировать персонал в креативном секторе. Участников ждут лекции по маркетингу, сервису и продажам.

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Проектируй: Маркетинг. Интенсив

Образовательная программа по бизнесу, маркетингу и персональному бренду для архитектурной индустрии.

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Business Consulting

Business consulting is an opportunity to get a solution for systemic business and communications approach or to break down one specific task, such as "what's wrong with my website" or "how to write a press release." "Systemic" inquiries will help:
•Put together all the components of your business model;
•Create a matrix of communication channels;
•Build a personal brand building map.
Specific case requests in any area of our expertise: strategy, communication, and digital.
The duration of the consultation is 60 minutes
To sign up for a consultation, go to https://calendly.com/katyaplanthebest

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CASH method

Over the years, we have developed our own method of business development using environmentally friendly settings and soft skills - CASH METHOD.
It was developed by leading business practitioners and mentors in the creative industries for companies undergoing dramatic change.

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Personal Brand

By promoting your resource, you, as an entrepreneur, not only get additional profit but also get a chance to develop more effectively in the future. We provide our clients with a toolkit for building their own personal brand for the next year: from positioning and values to a road map, including instructions on how to turn ideas into reality.

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SOCIAL MEDIA MARKETING

Social networks are the channel where communication with the audience is quicker and easier to build. Quality and constant moderation, various contests, interaction with bloggers, creative video solutions, and other techniques are the key to customer loyalty and positive comments. Targeted advertising in SMM is a multifunctional tool that allows not only to increase advertising reach but also to make it as targeted and effective as possible.

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Special Projects

Special project is the most creative marketing tool with a clear deadline which is aimed at the client's specific tasks. This is a set of non-standard PR-tools, from interactions with Influencers, as brand ambassadors, to global digital-projects with multimillion audience.

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WEBSITES AND LANDING PAGES

Unique and modern websites, their mobile versions, and technical support. From visuals to SEO promotion. Landing pages are designed to increase conversions when using targeted advertising. Increased conversions are achieved by filling the page with everything needed so that the user is left in no doubt that they need your services or products.

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Participatory Planning

We provide information support at all stages of participatory planning, from preliminary analysis to development of the terms of reference for architects and concept defense. Based on well-being practices and the CASH method, we hold strategy sessions and seminars for clients in interdisciplinary industries and solve complex not only business-oriented tasks.

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COMPREHENSIVE ONLINE PROMOTION

100% brand’s online presence: websites, landing pages, SMM communications, end-to-end analytics which we use to measure all stages of the funnel from visits to sales, test many channels, keywords, and ads. This allows us to track the customer's path to purchase, find the most cost-effective channels, introduce changes, and increase company profits.

21

1C-Bitrix Products

We are a partner of 1C-Bitrix
The list of services includes development and support of websites using 1C Bitrix, Bitrix 24 introduction.
Sale of licenses for the following products: Site Manager, 1C-Bitrix24; Bitrix24 Cloud Storage.