Services

1

Promotion and communication of the architectural firm

Online course on the Skillbox platform!

Together with us on real cases and thanks to the agency's many years of expertise in business development, you will learn how to: form your brand, build up from competitors, manage your digital resources, find loyal and new clients, work with PR-channels.

https://skillbox.ru/course/communication-and-promotion-in-architecture/?fbclid=IwAR1a9ovlT0RyvbiMFy6QHvVMOXICbo5uQyZj3w8WN42flXVO1obQ07T12e0

2

Personal Track. How to build a career in architecture

An online workshop where you can model your own career trajectory or individual educational route with the help of mentors - architects and career strategy experts.

The workshop programme combines traditional lectures, consultations with experts, group work and meetings with mentors. https://softculture.cc/courses/architects/career-track?fbclid=IwAR1sjBbpFKxxDU2OlQ9Pyq6lkZD20YpEXAj77wmq1UpsI8ieQVwCvOUm_mo

3

Business Modeling

Basic directions of activity for business development according to the Business Model Canvas by Alexander Osterwalder and Yves Pigneur. Creating a 5-year plan and identification of areas of development.
Brand Core brand platform is the basis for building a strong company. Slogan, mission, vision, positioning, and brand values.
A Roadmap For All Communications communication strategy. A starting document for operational communications activity. Target audiences, key communication channels. The tone of the communication. A road map of events, preparing a list of media and key messages. Fact sheets on the company and speakers. Content policy for social networks.

4

Public Relations

Since 2010, we have secured more than 150,000 publications for our clients in leading media, TV, radio, and the blogosphere. We know all the journalists, work with the best of them, and guarantee active presence of your company in the information field.

5

Public speaking training

Fundamentals of public speaking skills and basic speaker's tools. Ability to briefly and succinctly tell about yourself and your business to any audience.
Speech technique, image, non-verbal communication, psychology of public speaking, liberation, applied acting techniques, emotional intelligence.

6

Brand Platforma

Brand Core is the basis for building a strong company. Slogan, mission, vision, positioning, and brand values.

7

Media training

Trainings aimed at developing and improving communication and presentation skills of top managers, development managers, customer service and personnel specialists.
Individual customisation of the training allows you to adjust to both standard issues and crisis situations.

8

Visual Communications

Our innovative visual communication solutions help increase brand presence. We help our customers strengthen their brand reputation through visual solutions, and thus ensure a return on their investment.

9

Communication strategy

A Roadmap For All Communications. A starting document for operational communications activity. Target audiences, key communication channels. The tone of the communication. A road map of events, preparing a list of media and key messages. Fact sheets on the company and speakers. Content policy for social networks.

10

Design: Personal Brand. Intensive

At educational meetings on designing a personal brand you will learn all aspects of working on your brand: from psychology and the practice of public speaking to setting up pages in social networks. We will teach you how to define your tone of voice to communicate with different audiences, create ‘catchy’ content and use the most modern digital tools that will help you find your niche in the media space.

11

Design: Business. Intensive

An architect needs to know how to do business! During the business design classes, participants will learn about the financial and economic aspects of the architectural business, learn how to build management and business models, explain what personal efficiency is and how to motivate staff in the creative sector. The participants will also attend lectures on marketing, service and sales.

12

Design: Marketing. Intensive

An educational programme on business, marketing and personal brand for the architectural industry.

13

Business Consulting

Business consulting is an opportunity to get a solution for systemic business and communications approach or to break down one specific task, such as "what's wrong with my website" or "how to write a press release." "Systemic" inquiries will help:
•Put together all the components of your business model;
•Create a matrix of communication channels;
•Build a personal brand building map.
Specific case requests in any area of our expertise: strategy, communication, and digital.
The duration of the consultation is 60 minutes
To sign up for a consultation, go to https://calendly.com/katyaplanthebest

14

CASH method

Over the years, we have developed our own method of business development using environmentally friendly settings and soft skills - CASH METHOD.
It was developed by leading business practitioners and mentors in the creative industries for companies undergoing dramatic change.

15

Personal Brand

By promoting your resource, you, as an entrepreneur, not only get additional profit but also get a chance to develop more effectively in the future. We provide our clients with a toolkit for building their own personal brand for the next year: from positioning and values to a road map, including instructions on how to turn ideas into reality.

16

SOCIAL MEDIA MARKETING

Social networks are the channel where communication with the audience is quicker and easier to build. Quality and constant moderation, various contests, interaction with bloggers, creative video solutions, and other techniques are the key to customer loyalty and positive comments. Targeted advertising in SMM is a multifunctional tool that allows not only to increase advertising reach but also to make it as targeted and effective as possible.

17

Special Projects

Special project is the most creative marketing tool with a clear deadline which is aimed at the client's specific tasks. This is a set of non-standard PR-tools, from interactions with Influencers, as brand ambassadors, to global digital-projects with multimillion audience.

18

WEBSITES AND LANDING PAGES

Unique and modern websites, their mobile versions, and technical support. From visuals to SEO promotion. Landing pages are designed to increase conversions when using targeted advertising. Increased conversions are achieved by filling the page with everything needed so that the user is left in no doubt that they need your services or products.

19

Participatory Planning

We provide information support at all stages of participatory planning, from preliminary analysis to development of the terms of reference for architects and concept defense. Based on well-being practices and the CASH method, we hold strategy sessions and seminars for clients in interdisciplinary industries and solve complex not only business-oriented tasks.

20

COMPREHENSIVE ONLINE PROMOTION

100% brand’s online presence: websites, landing pages, SMM communications, end-to-end analytics which we use to measure all stages of the funnel from visits to sales, test many channels, keywords, and ads. This allows us to track the customer's path to purchase, find the most cost-effective channels, introduce changes, and increase company profits.

21

1C-Bitrix Products

We are a partner of 1C-Bitrix
The list of services includes development and support of websites using 1C Bitrix, Bitrix 24 introduction.
Sale of licenses for the following products: Site Manager, 1C-Bitrix24; Bitrix24 Cloud Storage.