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Olga Shcherbakova

Partner in Communications

Over 20 years in PR for creative industries: from leading fashion magazines to the "Respublika" retail chain and the "2x2" TV channel. Eight years ago, she purposefully focused on PR in architecture, implementing the communications methodology developed at Plan the Best that links PR and GR with business development, aimed at clear differentiation from competitors and lead generation.


Co-author of the course "Marketing Communications 360 in Architecture."


Lecturer at Universal University, MARCH Architectural School, and the Skillbox educational platform.


Columnist for Forbes, author of materials for Vedomosti, etc.

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