Plan The Best - is
Plan The Best offers effective strategies, working communication solutions, and successful business development
practices for our clients.
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Projects
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CORE
PR проекта для архитектурное бюро
Дома А—Класса
PR для Дома А—Класса
Архитектурное бюро Лампа
PR для архитектурного бюро Лампа
Бюро А4
PR для архитектурного бюро А4
Архитектурная мастерская Арканика
PR для архитектурной мастерской Арканика
Вещь
PR для архитектурного бюро Вещь
База 14
Разработка коммуникационной стратегии
BUROMOSCOW
Коммуникационная стратегия для buromoscow
Кафедра им.Глазычева
Коммуникационная стратегия для кафедры им.Глазычева
U.S.PRO
Стратегическая сессия U.S.PRO
Universal University
Universal University
FIXOFFICE
Коммуникационная матрица и client journey map
Группа ЧТПЗ
Преображение набережной озера Смолино
Департамент капитального ремонта
Департамент капитального ремонта
АРКАНИКА
Пресс-офис для Арканика
BASIS
Пресс-офис для BASIS
ARTEZA
Пресс-офис для Ландшафтной компании ARTEZA
AB2.0
AB2.0
Студия INRE
Студия INRE
MINDSET
СОЗДАНИЕ БРЕНДА ОНЛАЙН ШКОЛЫ МАТЕМАТИКИ MINDSET
LA VILLA PLYOS
Запуск оздоровительного комплекса «Вилла Плес»
APEX
Тренинг для Apex
LABREHAB
Создание бренда и разработка концепции продвижения LabRehab
AFA
Тренинг для AFA
БЮРО ЛАДЫ ГУСЕВОЙ
Разработка конкурсного альбома для бюро интерьеров Лады Гусевой
WOWHAUS
PR-поддержка деятельности архитектурного бюро Wowhaus
WOWHAUS
SMM-поддержка архитектурного бюро Wowhaus
APEX PROJECT BUREAU
Аpex – разработка коммуникационной стратегии
Проектируй: Бизнес
Проектируй: Бизнес
Проектируй: Личный бренд
Проектируй: Личный бренд
Reviews
All reviews
Kasugai Architect
Approaching Plan the Best was sheer serendipity: a combination of networking, word of mouth, agency portfolio, and a conversation we had with Maxim Panov. I cannot even recollect what it was that made me send an application, but somehow it worked, although with me it rarely happens.
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Stanislav Moskalensky
Ideologist+ founder and executive partner
“Approaching Plan the Best was sheer serendipity: a combination of networking, word of mouth, agency portfolio, and a conversation we had with Maxim Panov. I cannot even recollect what it was that made me send an application, but somehow it worked, although with me it rarely happens.
The task at hand was to rethink and redesign our operating process and arrive at a business model. The crucial point was the conversation we had with Katya Panova. The stars must have aligned as we clicked at once, it was an instant connection. We spoke the same language and thought the same way, even the interior in her Zoom background was designed in our own style. I got what the universe was trying to tell me: it was time to start working.
My strongest impression was the empathy, openness, and understanding coming from Katya. She was always there for us, always willing to help. She is always a pleasure to deal with, and her actions confirmed that our choice was just right. The advice and counselling we received exceeded the limits of our contract.
One of the assets of the agency is knowing the industry inside-out. The team is well aware of the specific business processes in architecture and development. In many cases, especially when it came to communications, they were able to find better answers than our own experts, although we do it on a daily basis.
Initially, we had no expectations whatsoever as we were just trying to get an external assessment. We stuck to the proposed action plan: first a strategic session, then an overview of the results.
The session was an eye-opener: we found some disappointments, some revelations, and some reasons for change. Anyway, we got a new energy to proceed, reinventing ourselves as we went. This is the key takeaway.
There is still a long way to go, and we shall keep working together in other areas as well.”
The task at hand was to rethink and redesign our operating process and arrive at a business model. The crucial point was the conversation we had with Katya Panova. The stars must have aligned as we clicked at once, it was an instant connection. We spoke the same language and thought the same way, even the interior in her Zoom background was designed in our own style. I got what the universe was trying to tell me: it was time to start working.
My strongest impression was the empathy, openness, and understanding coming from Katya. She was always there for us, always willing to help. She is always a pleasure to deal with, and her actions confirmed that our choice was just right. The advice and counselling we received exceeded the limits of our contract.
One of the assets of the agency is knowing the industry inside-out. The team is well aware of the specific business processes in architecture and development. In many cases, especially when it came to communications, they were able to find better answers than our own experts, although we do it on a daily basis.
Initially, we had no expectations whatsoever as we were just trying to get an external assessment. We stuck to the proposed action plan: first a strategic session, then an overview of the results.
The session was an eye-opener: we found some disappointments, some revelations, and some reasons for change. Anyway, we got a new energy to proceed, reinventing ourselves as we went. This is the key takeaway.
There is still a long way to go, and we shall keep working together in other areas as well.”
MARSH school
We have been cooperating with planthebest for a long time and our co-operation is not only business.
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Nikita Tokarev
The headmaster of the MARSH school
We have been co-operating with planthebest for a long time and our co-operation is not just business. It is a partnership based on a common worldview. We see architecture as an art first and foremost, and then as an applied discipline. We also understand perfectly well that creative industries or, as I prefer, creative professions have their own laws of development and promotion.
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Creativity and business are often perceived as antagonists. We see this tandem as a driver of development and creation.
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In planthebest we have found creative entrepreneurs who are able not only to successfully build work processes in their own company, but also to help architect clients improve their lives and make their lives more successful and happy. I know that planthebest has helped many people in our industry to build their business. It is no secret that in our country of constant crises and unpredictable future this help is especially valuable. That is why we co-operate, and our mutual interest never runs out.
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Creativity and business are often perceived as antagonists. We see this tandem as a driver of development and creation.
⠀
In planthebest we have found creative entrepreneurs who are able not only to successfully build work processes in their own company, but also to help architect clients improve their lives and make their lives more successful and happy. I know that planthebest has helped many people in our industry to build their business. It is no secret that in our country of constant crises and unpredictable future this help is especially valuable. That is why we co-operate, and our mutual interest never runs out.
Fixoffice
My name is Ilyukhina Maria and I have been developing in the field of commercial property design for 15 years. And the apogee of my development was the startup Fixoffice.ru in the field of automating the Design of office spaces.
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Ilyukhina Maria
The founder of Fixoffice
My name is Ilyukhina Maria and I have been developing in the field of commercial property design for 15 years. And the apogee of my development was the startup Fixoffice.ru in the field of automation of Design of office spaces. The idea is fire! Market professionals believe in it, but the question became acute: HOW to tell a wide market about us, how to present ourselves to our target audience correctly and without losing advertising budgets and unnecessary movements? We began to search and go through the options ... And it turned out that marketing companies that know at least the basic terms from our sphere of design and construction are practically absent on the market! At first, even became afraid... well, okay, the first time, we'll manage somehow, but what to do later, when we start to grow? By chance, my good friends advised me to contact the agency Plan the Best. We were saved!
1. Plan the Best - It is a small but perfectly co-ordinated team, harmoniously complementing each other's competences
2. Even during the interview and dialogue, I had several insights that only people who understand project company marketing could have brought to my attention.
3. The work resulted in a Communication Matrix for 2021 for our company. This is a very versatile and useful document = Action Plan to capture the market.
4. The guys are just a pleasure to communicate with!
5. As soon as we have a financial opportunity, we will definitely come back for SMM service.
We are sincerely grateful and wish success to Ekaterina Panova and the whole Plan the Best team!
1. Plan the Best - It is a small but perfectly co-ordinated team, harmoniously complementing each other's competences
2. Even during the interview and dialogue, I had several insights that only people who understand project company marketing could have brought to my attention.
3. The work resulted in a Communication Matrix for 2021 for our company. This is a very versatile and useful document = Action Plan to capture the market.
4. The guys are just a pleasure to communicate with!
5. As soon as we have a financial opportunity, we will definitely come back for SMM service.
We are sincerely grateful and wish success to Ekaterina Panova and the whole Plan the Best team!
UTRO Studio
The success of our previous sessions as well as the long-standing relations with the agency’s executives compelled us to get back to Plan the Best in order to update our positioning and get a clearer view of where we stood and where we were going.
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Olga Khokhlova
UTRO Studio partner
“The success of our previous sessions as well as the long-standing relations with the agency’s executives compelled us to get back to Plan the Best in order to update our positioning and get a clearer view of where we stood and where we were going. Under the keen and sympathetic supervision of the agency team we created a communication matrix and designed a road map, taking note of the clients we wanted to focus on and the ones we preferred to set aside.
All the while, the atmosphere was friendly, and communication extremely positive. The personal input of Katya Panova and real-time monitoring was a great asset in our joint work. Katya’s team is tactful, always on tick, and mindful of the client’s needs and the tools required to meet the challenge.
The result of the joint effort fully meets our expectations, and we mean to carry on working together on our communication plans.”
All the while, the atmosphere was friendly, and communication extremely positive. The personal input of Katya Panova and real-time monitoring was a great asset in our joint work. Katya’s team is tactful, always on tick, and mindful of the client’s needs and the tools required to meet the challenge.
The result of the joint effort fully meets our expectations, and we mean to carry on working together on our communication plans.”
Tatiana Pshenichnaya
Thank you for all your work and your genuine commitment. You empower people to consolidate all their know-how, talents and abilities and apply them to all kinds of professional challenges.
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Tatiana Pshenichnaya
Psychologist
“Thank you for all your work and your genuine commitment. You empower people to consolidate all their know-how, talents and abilities and apply them to all kinds of professional challenges. It is easy to open up with you, since you are interested in learning as much as you can about the people who come to you and revealing the best about everyone. While you are at it, you show people a new dimension of themselves, reframing the picture and setting changes in motion. Eventually, the process takes on a visible form, filled with everything good a person has to offer. For me, it meant working on myself as a project, a kick-start of the most thrilling adventure of reclaiming myself, seeing me in a new light, from a different angle. Thank you for being so professional and fun to deal with.”
Arcanika
We have only been working with Plan the Best for six months, but we have already completed a number of joint projects, and we have more in the pipeline.
In April 2020, we made a request to promote Arkanika's realised projects in the Russian and international media field.
Nikita Vykhodtsev
Founder of the Arkanika architectural studio
We have only been working with Plan the Best for six months, but we have already completed a number of joint projects, and we have more in the pipeline.
In April 2020, we made a request to promote Arkanika's realised projects in the Russian and international media field. These are large objects with a pronounced social function, which we wanted to tell both the architectural community and potential customers about. We clearly recognised the need to cooperate with a professional team with experience in this area. We researched the market and considered different agencies, but the experience and cases of Plan the best attracted us the most. Our work started with a strategy session on positioning Arkanika, during which we were once again convinced that we had made the right choice. The girls (we talked to Ekaterina Panova, Olga Scherbakova and Daria Latysheva) conducted several interviews, finding out in detail all aspects of the bureau's work, the architectural experience of its founder Nikita Vykhodtsev, goals and objectives for the coming years, and only after analysing our desires and opportunities did they propose a plan for joint work.
Наша работа над новым проектом или статьей похожа на креативный пинг-понг идеями, и нам интересна именно эта творческая составляющая. Все участники команды разные, и каждый вносит свой особый вклад в создание новой концепции. Благодаря этому у нас получаются всесторонне продуманные проекты.
I would like to emphasise, first of all, the professionalism of the agency's team. We fully delegated pr and communication tasks to them. Secondly, flexibility and individual approach. We always know that in case of a change of plans at Arcanica, Plan the best will promptly correct the situation or offer alternatives. And the most important thing is the human factor: responsiveness, attention to our wishes, optimistic and friendly attitude.
It is interesting for us to work together with Plan the Best. Over the past six months we have held a number of events dedicated to Arkanika objects (shootings, articles, participation in competitions), the agency organised a number of publications with the participation of Nikita Vykhodtsev, the founder of the Workshop, and a press-brunch with editors of leading publications. We also organised a joint co-communication with the architects of the Workshop so that our promotion strategy, the goals of our communication, and our positioning were understood and accepted by those who work directly on the projects.
In April 2020, we made a request to promote Arkanika's realised projects in the Russian and international media field. These are large objects with a pronounced social function, which we wanted to tell both the architectural community and potential customers about. We clearly recognised the need to cooperate with a professional team with experience in this area. We researched the market and considered different agencies, but the experience and cases of Plan the best attracted us the most. Our work started with a strategy session on positioning Arkanika, during which we were once again convinced that we had made the right choice. The girls (we talked to Ekaterina Panova, Olga Scherbakova and Daria Latysheva) conducted several interviews, finding out in detail all aspects of the bureau's work, the architectural experience of its founder Nikita Vykhodtsev, goals and objectives for the coming years, and only after analysing our desires and opportunities did they propose a plan for joint work.
Наша работа над новым проектом или статьей похожа на креативный пинг-понг идеями, и нам интересна именно эта творческая составляющая. Все участники команды разные, и каждый вносит свой особый вклад в создание новой концепции. Благодаря этому у нас получаются всесторонне продуманные проекты.
I would like to emphasise, first of all, the professionalism of the agency's team. We fully delegated pr and communication tasks to them. Secondly, flexibility and individual approach. We always know that in case of a change of plans at Arcanica, Plan the best will promptly correct the situation or offer alternatives. And the most important thing is the human factor: responsiveness, attention to our wishes, optimistic and friendly attitude.
It is interesting for us to work together with Plan the Best. Over the past six months we have held a number of events dedicated to Arkanika objects (shootings, articles, participation in competitions), the agency organised a number of publications with the participation of Nikita Vykhodtsev, the founder of the Workshop, and a press-brunch with editors of leading publications. We also organised a joint co-communication with the architects of the Workshop so that our promotion strategy, the goals of our communication, and our positioning were understood and accepted by those who work directly on the projects.
wowhaus
We have been working with Plan The Best for so long that I don't even remember when we started. We were a very young architectural bureau, just finding our way, but we realised that it would be much harder to follow the path without a reliable communication partner.
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Anna Ishchenko
CEO of the architectural bureau wowhaus м
‘We've been working with the @planthebest agency for so long that I don't even remember when we started. We were a very young architectural firm, just finding our way, but we realised that it would be much harder to follow the path without a reliable communications partner. At that time, few architects were meaningfully engaged in their PR strategy, and even fewer PR agencies could offer us something that would meet our objectives.
Together with @katplanthebest and her wonderful team, we ate a pudding of salt together. Together we went along the path of trial and error, tried different channels and ways of communication, different formats of working together. As our business and our competences grew, our agency grew with us - and now we can say that our choice of partner was accurate and error-free. Few people have a better understanding than Plan the Best of the peculiarities of communications in the architectural business. Now the agency helps us not only to build the office's presence in the information field, but also to explore new horizons together: we invent educational formats, engage in participatory design and organise public hearings, not only in Moscow, but also far beyond its borders.
Over these more than 10 years, we have become not only business partners, but also friends, and such a strong friendship, backed by many years of successful co-operation, is something that is really worth appreciating in our times, which have never been simple
Together with @katplanthebest and her wonderful team, we ate a pudding of salt together. Together we went along the path of trial and error, tried different channels and ways of communication, different formats of working together. As our business and our competences grew, our agency grew with us - and now we can say that our choice of partner was accurate and error-free. Few people have a better understanding than Plan the Best of the peculiarities of communications in the architectural business. Now the agency helps us not only to build the office's presence in the information field, but also to explore new horizons together: we invent educational formats, engage in participatory design and organise public hearings, not only in Moscow, but also far beyond its borders.
Over these more than 10 years, we have become not only business partners, but also friends, and such a strong friendship, backed by many years of successful co-operation, is something that is really worth appreciating in our times, which have never been simple
MindSet for Math school
At Mindset, we used the full range of services offered by Plan the Best, including PR and strategy (brand positioning and brand building both visually and in communication), and we still rely on the agency for performance marketing.
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Julia Davydova
MindSet for Math school CEO
“At Mindset, we used the full range of services offered by Plan the Best, including PR and strategy (brand positioning and brand building both visually and in communication), and we still rely on the agency for performance marketing.
Our team of mathematicians knows better how to talk about their science than about themselves. And I feel we are not alone. There are plenty of small businesses whose owners focus on the product, its quality, and the way they are dealing with the existing clients. And yet they prove unable to attract new customers and therefore go bankrupt. We were very close to disaster ourselves.
At Plan the Best, they look at the entire scope of a company’s activities. They don’t use stupid phrases like “We were not paid to do this,” or “This is impossible.” Instead, they know how to work with the right departments of their client companies: they discuss everything with the in-house SMM specialists as well as the front office, and they keep up constant feedback on the performance of every campaign. As for lead generation, one of the signs of the agency’s high professionalism is the fact that I have no idea about the way Facebook campaigns are working, and yet I am able to appreciate the result. In December 2019, the wonderful team of targetologists and analysts really saved our skins. Their efforts cut down the cost of our leads by half, thus sparing our budget during the COVID-19 lockdown that threw the demand off balance.
These people know very well that dealing with small businesses is quite different from working with unwieldy giants of the calibre of Philips or Danone. They have a hands-on experience of launching lean and mean teams from scratch. I know of no other agency capable of doing this. While almost everybody is good at issuing invoices, hardly anyone is capable of delivering a result that is different from “selling ten chocolates with nuts”, let alone improving the performance of the company. Obviously, the client also has to remain very much engaged, instead of just putting the blame on the agency every single time.”
Our team of mathematicians knows better how to talk about their science than about themselves. And I feel we are not alone. There are plenty of small businesses whose owners focus on the product, its quality, and the way they are dealing with the existing clients. And yet they prove unable to attract new customers and therefore go bankrupt. We were very close to disaster ourselves.
At Plan the Best, they look at the entire scope of a company’s activities. They don’t use stupid phrases like “We were not paid to do this,” or “This is impossible.” Instead, they know how to work with the right departments of their client companies: they discuss everything with the in-house SMM specialists as well as the front office, and they keep up constant feedback on the performance of every campaign. As for lead generation, one of the signs of the agency’s high professionalism is the fact that I have no idea about the way Facebook campaigns are working, and yet I am able to appreciate the result. In December 2019, the wonderful team of targetologists and analysts really saved our skins. Their efforts cut down the cost of our leads by half, thus sparing our budget during the COVID-19 lockdown that threw the demand off balance.
These people know very well that dealing with small businesses is quite different from working with unwieldy giants of the calibre of Philips or Danone. They have a hands-on experience of launching lean and mean teams from scratch. I know of no other agency capable of doing this. While almost everybody is good at issuing invoices, hardly anyone is capable of delivering a result that is different from “selling ten chocolates with nuts”, let alone improving the performance of the company. Obviously, the client also has to remain very much engaged, instead of just putting the blame on the agency every single time.”
Tekta Group
I was introduced to Plan the Best through a good friend’s recommendation. I found myself in a tight corner familiar to many industry professionals: despite a considerable amount of skills and knowledge, the market awareness was still quite low.
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Elizaveta Sevastyanova
Tekta Group Commercial Director
“I was introduced to Plan the Best through a good friend’s recommendation. I found myself in a tight corner familiar to many industry professionals: despite a considerable amount of skills and knowledge, the market awareness was still quite low. I realised I had to build a stronger personal brand. In order to avoid the chaos of intuitive steps, I decided to start by approaching professionals.
I worked with a team of three: an expert in PR and promotion, a psychologist, and a strategist. We held a series of in-depth interviews and tests. The proposed toolkit allowed me to see where I was and where I should be going. The strategy developed during the session fit me so well that I set off implementing it without further doubts or hesitations.
The team was really careful, the experts never imposed anything on me or tried to push me into changing my principles. What’s more, the approach used by Plan the Best made all the pieces fall into place: I gained a comprehensive insight into my own personality and a set of useful tips on promotion and PR strategies to throw into the bargain.
Over the six months following the strategic session the team provided ongoing support and held regular bimonthly meetings with me. I got smart advice and instant feedback, which made my own job much more comfortable.
Today, I am happy to recommend the agency as the go-to place for the establishment and promotion of personal brands. The team of true, hands-on professionals is there for you to trust and stop worrying about the outcome.”
I worked with a team of three: an expert in PR and promotion, a psychologist, and a strategist. We held a series of in-depth interviews and tests. The proposed toolkit allowed me to see where I was and where I should be going. The strategy developed during the session fit me so well that I set off implementing it without further doubts or hesitations.
The team was really careful, the experts never imposed anything on me or tried to push me into changing my principles. What’s more, the approach used by Plan the Best made all the pieces fall into place: I gained a comprehensive insight into my own personality and a set of useful tips on promotion and PR strategies to throw into the bargain.
Over the six months following the strategic session the team provided ongoing support and held regular bimonthly meetings with me. I got smart advice and instant feedback, which made my own job much more comfortable.
Today, I am happy to recommend the agency as the go-to place for the establishment and promotion of personal brands. The team of true, hands-on professionals is there for you to trust and stop worrying about the outcome.”
Zarya Development
Plan the Best was our first choice for digital development and promotion. Initially, we had no clear action plan.
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Roman Zakharov
Zarya Development CEO
“Plan the Best was our first choice for digital development and promotion. Initially, we had no clear action plan.
From the moment we started working together, we knew we were implementing structural changes. The entire process was based on a smart, sound, and well-conceived approach, and the dialogue was deeply empathic. Katya’s inside knowledge of architecture was also an asset: she is well versed in the ins and outs of the profession and the scene.
The strategic session format suited me best of all. The exercise consisted in several concise and intense units. First we established the planning horizon, set out goals, identified our strengths, and then proceeded to actual planning, trying to look at ourselves backwards from the future. I found this decomposition reasonable.
We proceeded from the general to the specific in order to achieve a comprehensive understanding of the principles and particular details, which translated into a road map enabling us to work towards the desired result. The other members of our team were able to contribute to the effort, which was also useful. In a short period of time, we were able to raise important issues, gain valid insights, identify solutions, and fit them into an action plan.
The deliverables of this exercise were a series of diagrams and printouts that I rely on in my day-to-day work. All in all, they provided a basis for our future business that we are going to put down in writing as documents, checklists, and company guidelines.”
From the moment we started working together, we knew we were implementing structural changes. The entire process was based on a smart, sound, and well-conceived approach, and the dialogue was deeply empathic. Katya’s inside knowledge of architecture was also an asset: she is well versed in the ins and outs of the profession and the scene.
The strategic session format suited me best of all. The exercise consisted in several concise and intense units. First we established the planning horizon, set out goals, identified our strengths, and then proceeded to actual planning, trying to look at ourselves backwards from the future. I found this decomposition reasonable.
We proceeded from the general to the specific in order to achieve a comprehensive understanding of the principles and particular details, which translated into a road map enabling us to work towards the desired result. The other members of our team were able to contribute to the effort, which was also useful. In a short period of time, we were able to raise important issues, gain valid insights, identify solutions, and fit them into an action plan.
The deliverables of this exercise were a series of diagrams and printouts that I rely on in my day-to-day work. All in all, they provided a basis for our future business that we are going to put down in writing as documents, checklists, and company guidelines.”
Kultura Sveta light design studio
The outcome definitely exceeded our expectations: prior to the strategic session, we had neither a business model nor a growth strategy. Our brand positioning is still a work in progress, but we already have the necessary framework. Along with aims and goals, we were able to discover a new focus area, that of research, experiment, and interdisciplinary collaborations, and we are busy working in this direction. Thank you very much!
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Julia Zharkova
Kultura Sveta light design studio, CEO
“I approached Plan the Best at an interesting point of our studio’s evolution: after four years and several high-profile projects, we were able to find ‘our own’ clients, establish a reputation in light design, and build an excellent team. What we needed was a clear vision of where we were going and what we were aiming at if we meant to keep enjoying our work.
Most of our architect clients work with Plan the Best, and their performance in terms of growth, positioning, and media image is truly wonderful. As for us, we were hesitant at first, not sure about what we really needed, but our colleagues put in many good words, and meeting Katya Panova in person made all the difference. We asked Plan the Best to help us with developing a growth strategy and designing a business model. We meant to see ourselves through the eyes of professionals in order to identify our profile, strengths, and special features.
The strategic session aimed at building our brand platform left an overwhelming impression. As a team, we set out to formulate our values and mission, making plans for the development and positioning of Kultura Sveta studio. Our joint brainstorming proved incredibly inspirational and consolidating. We realised what it was that motivated us, both inside the team and in client relations. The future became very clear: we set out development goals, identified priority clients and projects.
I would like to emphasise the neat and articulate approach of the agency: the client gets a clear and comprehensive plan of joint actions which instantly builds a relation of trust. And since the plan is equally neatly followed, the people behind it inspire a lot of respect. Plan the Best focuses on creative industries and has an intimate knowledge of design work, which means we did not have to go through a lot of extra explanations.
Yet another stimulating factor is the increasingly rare positive input. Every exchange with the agency team provides a lot of good and strong vibes. I guess this is the way we want our clients to feel about Kultura Sveta.
The outcome definitely exceeded our expectations: prior to the strategic session, we had neither a business model nor a growth strategy. Our brand positioning is still a work in progress, but we already have the necessary framework. Along with aims and goals, we were able to discover a new focus area, that of research, experiment, and interdisciplinary collaborations, and we are busy working in this direction. Thank you very much!”
Most of our architect clients work with Plan the Best, and their performance in terms of growth, positioning, and media image is truly wonderful. As for us, we were hesitant at first, not sure about what we really needed, but our colleagues put in many good words, and meeting Katya Panova in person made all the difference. We asked Plan the Best to help us with developing a growth strategy and designing a business model. We meant to see ourselves through the eyes of professionals in order to identify our profile, strengths, and special features.
The strategic session aimed at building our brand platform left an overwhelming impression. As a team, we set out to formulate our values and mission, making plans for the development and positioning of Kultura Sveta studio. Our joint brainstorming proved incredibly inspirational and consolidating. We realised what it was that motivated us, both inside the team and in client relations. The future became very clear: we set out development goals, identified priority clients and projects.
I would like to emphasise the neat and articulate approach of the agency: the client gets a clear and comprehensive plan of joint actions which instantly builds a relation of trust. And since the plan is equally neatly followed, the people behind it inspire a lot of respect. Plan the Best focuses on creative industries and has an intimate knowledge of design work, which means we did not have to go through a lot of extra explanations.
Yet another stimulating factor is the increasingly rare positive input. Every exchange with the agency team provides a lot of good and strong vibes. I guess this is the way we want our clients to feel about Kultura Sveta.
The outcome definitely exceeded our expectations: prior to the strategic session, we had neither a business model nor a growth strategy. Our brand positioning is still a work in progress, but we already have the necessary framework. Along with aims and goals, we were able to discover a new focus area, that of research, experiment, and interdisciplinary collaborations, and we are busy working in this direction. Thank you very much!”
Architect. Head of the architectural bureau KB11
The main revelation for me was that when you realise your mission or purpose, other areas of life, not only work, ‘improve’.The main revelation for me was that when you realise your mission or purpose, other areas of life, not only work, ‘improve’.
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Leysyan Azanbayeva
A graduate of the ‘Design Yourself’ course
The main revelation for me was that when you realise your mission or purpose, other areas of life, not only work, ‘improve’. And also that the past determines the present. This was known, but when you honestly spelled it out and looked at it, some things became more obvious.
The most memorable emotionally was the lecture on ikigai and resourcefulness. Probably because I came to the course with a complete loss of energy and no clear understanding of what to do about it. The course even exceeded my expectations, I just wanted to shake myself up and get some practical skills, but I got a comprehensive model that can be used not only in building a personal brand, but also in business in general. In addition, I feel a burst of energy and a desire to move forward.
The main conclusion is that personal brand is a complex topic that requires a professional approach. The course gives you the opportunity to be a competent customer for those who will further engage in it. But the course is not limited to a practical set of rules and tools, it makes you think about existential questions and this is the most valuable - a change of perspective on yourself and your activities
I recommend the course to everyone, it is very competently constructed. Each lecturer is a personality. The number of people assumes personal interaction, and it is very valuable. Interesting, rich and deep!
The most memorable emotionally was the lecture on ikigai and resourcefulness. Probably because I came to the course with a complete loss of energy and no clear understanding of what to do about it. The course even exceeded my expectations, I just wanted to shake myself up and get some practical skills, but I got a comprehensive model that can be used not only in building a personal brand, but also in business in general. In addition, I feel a burst of energy and a desire to move forward.
The main conclusion is that personal brand is a complex topic that requires a professional approach. The course gives you the opportunity to be a competent customer for those who will further engage in it. But the course is not limited to a practical set of rules and tools, it makes you think about existential questions and this is the most valuable - a change of perspective on yourself and your activities
I recommend the course to everyone, it is very competently constructed. Each lecturer is a personality. The number of people assumes personal interaction, and it is very valuable. Interesting, rich and deep!
Master of Arts in Architecture and Urbanism, founder of ArchicompanyMaster of Arts in Architecture and Urbanism, founder of Archicompany
I feel calm and confident in the future. The Intensive seemed to me to be more about communication and interaction with the world around me through my personal brand.
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Yakov Abutov
A graduate of the ‘Design Yourself’ course
I feel calm and confident in the future. The intensive, as it seemed to me, is more about communication and interaction with the world around me through my personal brand.
The main conclusion after the course is that my business, my design activities are inextricably linked to my personal brand. If earlier I was a bit shy of myself in the foreground, now I realise that the quality of my work, communication with the client and most importantly the implementation of the project depends on me. Whenever customers communicate with me or someone recommends my services, they always mention my name, not the name of the company.
The lectures were prepared professionally, qualitatively, complemented each other. Practical exercises were very useful. I liked the blocks on public speaking and preparation for public speaking. We, architects, often present something in our work.
It was useful for me to learn more about Instagram, media publications, social media. I can advise others to also blog, talk about their work, don't be shy.
The most important exercise in the course was ikigai. It helped me to understand my positioning, choose the most interesting projects for me and move in that direction.
I can confidently recommend the course to my colleagues, the only thing you need to realise is that one week should be completely free of work. Dedicate yourself to the process, to yourself and make sure to do your homework.
Thank you to all the participants, course organisers, lecturers, all the archbureaus we visited. It was all very useful. Let's see what will happen in a year, because the most important thing from this course is the strategy for the year, its awareness and fulfilment. So we will meet in a year!’
The main conclusion after the course is that my business, my design activities are inextricably linked to my personal brand. If earlier I was a bit shy of myself in the foreground, now I realise that the quality of my work, communication with the client and most importantly the implementation of the project depends on me. Whenever customers communicate with me or someone recommends my services, they always mention my name, not the name of the company.
The lectures were prepared professionally, qualitatively, complemented each other. Practical exercises were very useful. I liked the blocks on public speaking and preparation for public speaking. We, architects, often present something in our work.
It was useful for me to learn more about Instagram, media publications, social media. I can advise others to also blog, talk about their work, don't be shy.
The most important exercise in the course was ikigai. It helped me to understand my positioning, choose the most interesting projects for me and move in that direction.
I can confidently recommend the course to my colleagues, the only thing you need to realise is that one week should be completely free of work. Dedicate yourself to the process, to yourself and make sure to do your homework.
Thank you to all the participants, course organisers, lecturers, all the archbureaus we visited. It was all very useful. Let's see what will happen in a year, because the most important thing from this course is the strategy for the year, its awareness and fulfilment. So we will meet in a year!’
Architect
The course is great, I feel a huge sense of potential and possibility afterwards. It gave so much food for thought, so many opportunities to act.
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Yulia Gridneva
A graduate of the ‘Design Yourself’ course
The course is great, I feel a huge sense of potential and possibility afterwards. It gave so much food for thought, so many opportunities to act.
I was interested in everything, there was a lot of new information for me. The most difficult lectures were about communication strategy. This is not my area of expertise at all.
The main conclusion: social networks are firmly embedded in our lives and work (yes, quite a hackneyed phrase). It's important to know how to use it, because it's foolish to avoid these types of communication.
I advise everyone not to be afraid to talk about themselves.
It was surprising to me how different we, the participants of the Intensive, are, although we are all from the same sphere of activity. Everyone can have their own niche. The discovery was diving into myself, finding my competences and realising that they are the best basis for building a brand. Honestly and
natural.
I recommend the course to those who are interested in their own promotion.
I was interested in everything, there was a lot of new information for me. The most difficult lectures were about communication strategy. This is not my area of expertise at all.
The main conclusion: social networks are firmly embedded in our lives and work (yes, quite a hackneyed phrase). It's important to know how to use it, because it's foolish to avoid these types of communication.
I advise everyone not to be afraid to talk about themselves.
It was surprising to me how different we, the participants of the Intensive, are, although we are all from the same sphere of activity. Everyone can have their own niche. The discovery was diving into myself, finding my competences and realising that they are the best basis for building a brand. Honestly and
natural.
I recommend the course to those who are interested in their own promotion.
architect, founder of STUDIO SHOO
After the intensives, I feel excited and moving forward. We set goals during the course, now we start working on them.
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Shushanik Khachatryan
A graduate of the ‘Design Yourself’ course
After the intensives, I feel excited and moving forward. I set my goals during the course and now start working on them.
The whole block on speeches and presentations caught my attention. They shared knowledge that can be put into practice immediately. After the intensives I once again come to the conclusion that it is important to learn, develop and communicate. In addition to professional skills, I would advise colleagues in my field to work on smm promotion and public speaking. Nowadays it is an integral part of any profession. The most important thing is not to be afraid of mistakes, gain experience and practice.
I will definitely recommend the course because it has great cool experts and new knowledge that can be put into practice.
The whole block on speeches and presentations caught my attention. They shared knowledge that can be put into practice immediately. After the intensives I once again come to the conclusion that it is important to learn, develop and communicate. In addition to professional skills, I would advise colleagues in my field to work on smm promotion and public speaking. Nowadays it is an integral part of any profession. The most important thing is not to be afraid of mistakes, gain experience and practice.
I will definitely recommend the course because it has great cool experts and new knowledge that can be put into practice.
Architect
The course absolutely met and exceeded my expectations both in terms of the amount of useful information and emotional charge. The main conclusion for me after the course is that reflection is great and necessary, but it is time to act!
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Kristina Ukhina
A graduate of the ‘Design Yourself’ course
The course absolutely met and exceeded my expectations both in terms of the amount of useful information and emotional charge. The main conclusion for me after the course is that reflection is great and necessary, but it is time to act!
The lectures followed by workshops were the most memorable. It was an amazing feeling after the workshop on speech technique. I didn't think it was possible to improve the sound of the voice so quickly.
And in terms of meaning, I liked the tracks, when you work your way from what you want to what you have. I wasn't aware of this technique and it's very cool!
I could recommend Intensive to those who want to change and improve, but are a bit lost where to start and how. Also to those who value professional meaning and growth in their work more than financial, and to those who are afraid of the word ‘marketing :)
The lectures followed by workshops were the most memorable. It was an amazing feeling after the workshop on speech technique. I didn't think it was possible to improve the sound of the voice so quickly.
And in terms of meaning, I liked the tracks, when you work your way from what you want to what you have. I wasn't aware of this technique and it's very cool!
I could recommend Intensive to those who want to change and improve, but are a bit lost where to start and how. Also to those who value professional meaning and growth in their work more than financial, and to those who are afraid of the word ‘marketing :)