Interior design studio Supremo Design
Development of corporate identity
Objectives: to develop a logo and corporate identity that evokes the design.
Inspiration: Supremo Design's main task is to create functional and livable interiors that take into account the client's lifestyle, preferences and hobbies. In their work, they combine different textures and styles without disturbing the overall harmony and balance. Therefore, we decided to be inspired by the works of famous avant-garde artists, which influenced the choice of the character and image of the new design
Result: in the course of market research of competitors we realised that in their corporate styles they mostly use simple shapes similar to flats, light shades or are limited to writing initials.
That's why at the very beginning of the corporate identity concept development we came up with the idea to make outlining and coloured elements to make it look like stained glass. But having thoroughly worked out the elements of the logo, we decided to refuse from the colour variety, and to stop on the wine colour, which stands out against the background of competitors, sets up for determination and encourages to action. The logo itself is based on neat shapes reminiscent of interior items and harmoniously merging into one single image, which refers the client to the main activities of the company.